The main objective of this study was to find out whether subliminal messages improve the academic performance or not? The group of subjects included 60 students. They received the subliminal messages via a light-flashing device called as ‘tachistoscope’. These messages were in the form of a four millisecond flash of light, having a sentence embedded in it. The students were divided into three
groups. Each group received different subliminal message. Two messages were to improve the academic performance, while the third one was control. When the results were observed, a significant improvement in the academic performance was shown in the groups one and two, which received the activating subliminal messages. They got grades in the range of high B to low A. While, the control group three, received an average grade in the lower B range. Furthermore, groups one and two showed a higher retention of the learned material, than the group three, at the end of one month. Use in Medical Clinics:
Another research was done by Dr. Hal Becker, a behavioral scientist and previously, a member of the Tulane University Medical Staff, in 1951. He did several research studies on subliminal perception of mind. He presented one of his investigations in a scientific paper to the Ninth Annual Conference of Computer Medicine in Atlanta in 1979. This research work was based on a seven months trial at the McDonagh Medical Center City, Missouri. It involved the use of subliminal messages to reduce stress. These essages were delivered using the sound system of the Medical Center. The results were as follows:
• Fainting by needle pain, reduced to nearly zero • Smoking in the staff lounge was reduced to about 79% • Reduction in the temper flare-ups in the crowded patient waiting rooms to about 60% Another interesting finding was that, when these messages were stopped, the above mentioned problems, returned to their original levels. Dramatic Weight Loss: Another research work done by Becker has shown a significant reduction the weight by using the subliminal voice messages. This research work involved the use of the videotape and audio cassette subliminal messages as a behavior modification diet plan, at the Dr.
Becker’s weight loss clinic, in Metairie, Louisiana. One of his patients lost 100 pounds in a period of one year. The results showed that about 50% of patients maintained at least half of their weight loss for about 2 years, after leaving the subliminal program, while 23% maintained about 75% to Subliminal Recording 7 100% of their weight loss. Another research work was done on two groups of overweight women, by Silverman, Martin, Ungaro and Mendelsohn in 1978. Half of them were given the subliminal affirmations, in addition to the diet therapy, while the other half received the neutral subliminal message stimulation.
The results showed a more reduction in the group receiving the positive subliminal messages, than the control group. They continued to show this response even after the experiment was completed. Positive Proof Mind Absorbs Subliminal Information: In another experiment by Dr. Becker, the experimental and control groups were asked to guess a three-digit number. The number was subliminally embedded in a sound called as “pink noise”. This sound was given to the experimental group to hear. Three experiments were conducted and the results showed a correct guess by about 77% of those exposed to the noise, as compared to 10% of the control group.
Thus this experiment also suggested that the subliminal messages are perceived at the unconscious level of mind. How Do Subliminal Recordings Work? It can be explained in very simple words; the positive messages of the subliminal recordings, directly affect the subconscious mind, as compared to the other self-improvement techniques, which can affect only at the conscious level of mind. (1) In a recent research done by the University College researchers, the first psychological evidence is found in favor of the subliminal messages. These techniques are also used for
advertising, and have become banned in UK, but still practiced in USA. The main objective of this study was to find out whether an image, which a person is not aware of, but is reaching the retina, incurs an impact on the brain activity in the primary visual cortex, present in the occipital lobe of the brain? The MRI technique was used, and the results Subliminal Recording 8 showed that the brain did respond to the subliminal messages, even if the subjects were not aware of it. As is stated by Dr. Bahador Bahrami of the UCL Institute of Cognitive Neuroscience and the UCL Department of Psychology, and is quoted here:
“What’s interesting here is that your brain does log things that you aren’t even aware of and can’t ever become aware of. We show that there is a brain response in the primary visual cortex to subliminal images that attract our attention – without us having the impression of having seen anything. These findings point to the sort of impact that subliminal advertising may have on the brain. What our study doesn’t address is whether this would then influence you to go out and buy a product. I believe that it’s likely that subliminal advertising may affect our decisions – but that is just speculation at this point. ”