An Experiment on Dual Coding Theory

Dual Coding Theory is proposed in order to shed light on the equal weights given to verbal and non-verbal processing. The research is conducted in order to determine whether verbal and non-verbal information has an effect to the memory recognition of a person. The researcher conducted an experiment in a class of 20 subject divided further in to three groups of five. Each group was given different information in order to test memory recognition. For the first group, word information was given, picture information for the second and picture and word information for the third group.

The researcher used statistical tools to analyze the results of the experiment. Particularly, one-way analysis of variance was used in order to determine whether differences occur between the mean memory recognition of three groups. After conducting one-way analysis of variance, the researcher found out that there is no difference between the mean memory recognition of the three groups (F = 5. 652, p = 0. 019). The researcher also found out insignificant differences between mean memory recognition of a person given word and a person given picture information (T2 = 1.

00, p = 0. 886). While, the researcher found a significant difference between the mean a person given picture information and a person given both picture and word information (T2 = 4. 00, p = 0. 007). Thus, the researcher is confident to say that a person given by either a word or picture information has no effect to the person’s memory recognition. While, a person given both word and picture information has an effect to the memory recognition of a person.