Joint Primary And Literature Review Analysis

This stage incorporates the primary data obtained during interviews with secondary data obtained through archival records and databases. The purpose of this stage is to be able to make clearer judgments on the most appropriate investment mode for TopicalCare into the Nigerian Pharmaceuticals industry.

By matching primary data and theory on investment modes with secondary data on TopicalCare (obtained through established data sources) certain generalizations can be inferred.

The role of the last section was to fuse theory with the views of different scholars in the field of international business, in order to ascertain the most appropriate investment mode for TopicalCare into the Nigerian Pharmaceuticals industry. Unfortunately, due to the limitations of a lack of background information, only the opinions of the respondents were obtained from the exercise.

Notwithstanding, this will serve as a basis for answering the research question, while the theory used will serve as a starting point for others. Some would say that it is the fuse between theory and reality that facilitates learning and promotes accuracy.