Research Strategy

In order to answer the research questions, an overall plan on how to obtain data was needed. This data collection was based on the best means of obtaining the required data in view of various limitations of the research. However, it was important to assess the reasons behind the choice of both the country and organisation in question. These reasons are highlighted below: The first of these is the rapid growth of the Nigerian market.

Nigerian Pharmaceuticals industry is recorded as one of the fastest growing market in Nigeria. The industry offers huge potential, as well as hurdles, due to its lack of useable technology. The findings and conclusion of this research could serve to enrich present knowledge on emerging economies and industry. It may also serve to illustrate how organisations will adapt their strategies to suit new markets and environments.

On the choice of the organisation (TopicalCare), this is as a result of the company’s global business activities and the defunct take-over of Nigeria’s second largest topical drugs manufacturer that combined to make it a prime target for analysis. This analysis was carried out in view of the TopicalCare’s possible re-entry into the Nigerian Pharmaceuticals market. The main strategy adopted in this research was the case study method. The data collection was further broken-down into interviews and document analysis.

These strategies served as the channels to answering the research question. The adopted data collection path is illustrated in the Figure 5. 1 The reason for the adoption of the case study method was closely tied to the advantages it offers this research. The case study approach allowed to focus on just one instance of the thing been investigated (Easterby-Smith et al 2002). In this case, the instance and object of observation was the TopicalCare International and TopicalCare Nigeria defunct acquisition of TopicalCare Nigeria and TopicalCare group strategy respectively.

The use of the case study approach allowed for a detailed study of various investment modes and possible implementation of strategies that could be adopted by multinationals entering the pharmaceuticals industry in Nigeria. Another important advantage of this approach in relation to the research topic was that it facilitated investigation in its natural setting. The research setting itself, being a naturally occurring event, existed before this research. Theories of internationalization, such as transaction cost theory and Dunning’s OLI theory are reviewed against the issues in the research.