Eastern South America

Brazil is located in Eastern South America, bordering the Atlantic Ocean. Brazil is the largest country in South America; shares common boundaries with every South American country except Chile and Ecuador, including Argentina 1,261 km, Bolivia 3,423 km, Colombia 1,644 km, French Guiana 730 km, Guyana 1,606 km, Paraguay 1,365 km, Peru 2,995 km, Suriname 593 km, Uruguay 1,068 km, Venezuela 2,200 km. The country of Brazil is slightly smaller than the United States. They have a total of 8,514,877 sq km; this includes 8,459,417 sq km of land and 55,460 sq km of water.

Brazil is mostly flat to rolling lowlands in the north; some plains, hills, mountains, and narrow coastal belt. The climate is mostly tropical, but temperate in the south. Brazil faces recurring droughts in the northeast, and floods with occasional frost in the south. The population of Brazil is 198,739,269. Brazil conducted a census in August 2000, which reported a population of 169,872,855; that figure was about 3. 8% lower than projections by the US Census Bureau, and is close to the implied under account of 4. 6% for the 1991 census (July 2009 est. ) 66. 8% of Brazil’s population falls between the ages of 15-64.

This is a huge market for Subway and other fast food restaurants to try to capture. (CIA) Brazil has adequate amount natural resources to supply the mining industry with bauxite, gold, iron ore, manganese, nickel, phosphates, platinum, tin, uranium, petroleum, hydropower, timber. Brazil continues to pursue industrial and agricultural growth and development of its interior. Exploiting vast natural resources and a large labor pool, it is today South America’s leading economic power and a regional leader, one of the first in the area to begin an economic recovery. (CIA) Current Economic Conditions

Characterized by large and well-developed agricultural, mining, manufacturing, and service sectors, Brazil’s economy outweighs that of all other South American countries and Brazil is expanding its presence in world markets. Since 2003, Brazil has steadily improved macroeconomic stability, building up foreign reserves, reducing its debt profile by shifting its debt burden toward real denominated and domestically held instruments, adhering to an inflation target, and committing to fiscal responsibility. In 2008, Brazil became a net external creditor and two ratings agencies awarded investment grade status to its debt.

After record growth in 2007 and 2008, the onset of the global financial crisis hit Brazil in September 2008. Brazil’s currency and its stock market – Bovespa – saw large swings as foreign investors pulled resources out of Brazil. Brazil experienced two quarters of recession, as global demand for Brazil’s commodity-based exports dwindled and external credit dried up. However, Brazil was one of the first emerging markets to begin a recovery. Consumer and investor confidence revived and GDP growth returned to positive in the second quarter, 2009.

The Central Bank expects growth of 5% for 2010. (CIA) Infrastructure Brazil has a strong infrastructure for their citizens. There are 41. 141 million telephone lines in use, and 150. 641 million cellular phones throughout the country. Fixed-line connections have remained relatively stable in recent years and stand at about 20 per 100 persons; less expensive mobile-cellular technology has been a major driver in expanding telephone service to the lower-income segments of the population with mobile-cellular telecommunication density reaching 80 per 100 persons in 2008.

The international: country code – 55; landing point for a number of submarine cables that provide direct connectivity to South and Central America, the Caribbean, the US, Africa, and Europe. There are 1,365 AM radio stations and 296 FM stations available within Brazil. Also, within Brazil there are 15. 929 million internet hosts, with 64,948 million internet users. Brazil’s internet country code is . br. Brazil is called home to 4,000 Airports, with 721 with paved runways.

Brazil also has pipe lines running through the country side including condensate/gas 62 km; gas 9,989 km; liquid petroleum gas 353 km; oil 4,517 km; refined products 4,465 km (2009). There are 28,857 km of railways, and 1,751,866 km of roadways in which only 96,353 km is paved. Brazil also has a number of ports as well in Guaiba, Ilha Grande, Paranagua, Rio Grande, Santos, Sao Sebastiao, Tubarao. (CIA) Action Plan Following more than three centuries under Portuguese rule, Brazil gained its independence in 1822.

By far the largest and most populous country in South America, Brazil underwent more than half a century of populist and military government until 1985 when the military regime peacefully ceded power to civilian rulers. Brazil continues to pursue industrial and agricultural growth and development of its interior. Exploiting vast natural resources and a large labor pool, it is today South America’s leading economic power and a regional leader, one of the first in the area to begin an economic recovery. Highly unequal income distribution and crime remain pressing problems.

In January 2010, Brazil assumed a nonpermanent seat on the UN Security Council for the 2010-11 terms. (CIA) The population of Brazil seems very promising for our business success. The country death rate is a low 18. 43 births/1,000 population and its birth rate is 6. 35 deaths/1,000 populations and majority of the population is between the ages 15-64 years: 66. 8% (male 65,804,108/female 67,047,725) which would be our target group of customers. The countries life expectancy is male: 68. 43 years and female: 75. 73 years with a total fertility rate of 2.

21 children born/woman. It is also very positive to know that despite the huge HIV epidemic across the world that with a population of 198,739,269 Brazil only has 730,000 people living with HIV. The net migration of Brazil is -0. 09 migrant(s)/1,000 populations and its urbanization is urban population: 86% of total population (2008) rate of urbanization: 1. 8% annual rate of change. (CIA) Cultural Analysis The culture of Brazil is a wonderful mish mash of religion, ethnicity, colorful heritages, exciting celebrations and much more.

People from all over the world with a variety of cultural backgrounds call Brazil their home. The mast amount of different religion and culture can allow our business to sore because we would be providing foods that will appeal to all ethnicity. Our restaurants would be like the mixture of people, our menu will reflect the “mish mash” by providing food for everyone. Our restaurants won’t be prejudice; instead it would be like an answer to the customers demand. Whatever the customers demand we shall provide, aiming to meet their expectations a lot more.

The Brazilian Ethnic is made up of white (includes Portuguese, German, Italian, Spanish, Polish) 55%, mixed white and black 38%, black 6%, other (includes Japanese, Arab, Amerindian) 1%. (GEF) Social Institutions Language is one of the strongest elements of Brazil’s national unity. Portuguese is spoken by nearly 100 percent of the population. 80% of Brazilians are Roman Catholic and their government is Federative Republic. The family is the foundation of the social structure and forms the basis of stability for most people.

Families tend to be large (although family size has been diminishing in recent years) and the extended family is quite close. The individual derives a social network and assistance in times of need from the family. There is a great disparity in wage differentials–and therefore lifestyle and social aspirations among the different classes. Although women make up 40% of the Brazilian workforce, they are typically found in lower paid jobs such as teaching, administrative support, and nursing. The 1988 constitution prohibits discrimination against women, but inequities still exist.

The one place where women are achieving equality is in the government. Informal Trade Barriers The Brazilian foreign trade is basically concentrated in a limited number of countries. In 2004 and 2005, the European Union and the United States were responsible for over 43% of both Brazilian imports and exports. Yet, foreign trade competition, tariff and non-tariff barriers, as well as bilateral and regional agreements limit growth expectations of Brazilian trade with its historical partners (e. g. Japan) (Nukui and Miranda, 2003).

Action Plan We will make sure that our company demonstrates equality for all genders. We would employee local male and females to operate our business and paid them equally. Being aware of the different ethnicity we will make it our obligation to make our restaurants a place that everyone will feel comfortable without being isolated. Although we will become completion to the local restaurant after our establishment we hope to someday for a partner with one of the famous established restaurants to increase profitability.